Time Warner Cable Business Class

How The Cheesiest Sales Incentive Campaign Produced Results. (And during a recession, no less!)

Problem

Time Warner Cable Business Class needed to quickly implement an internal sales-force incentive campaign. It was titled “The Big Cheese Contest” and consisted of a 3-dimentional teaser mailer and announcement posters. It also created a unique trophy design that symbolized The Big Cheese and could be added to each month that a sales member exceeded their quota.

Solution

Presslink was able to implement the teaser campaign by building a 3-dimentional mailer by sourcing rattraps, boxes and digitally printing stickers. It was then sent to all 150 members of the sales team. Next, we helped create a cost-effective design for the trophy by altering an existing trophy and adding a cheese wedge that became the symbol for the Big Cheese Award. These cheese wedges also serve as a continuation of the contest, so now the salesmen can collect a wedge every month they exceed their quota.

Some of the most trusted brands trust their printing to Presslink.

Time Warner TGI Fridays Texas Health Resources Starbucks Pizza Inn Pizza Hut Pepsi Mountain Dew Loves Travel Stops Haggar Brinker International Bayer American Standard AAFES 7 Eleven