It can be tough finding a good commercial printer. For starters, you probably don’t know much about the print game and that lack of knowledge may lead to a quick,…
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Modern commercial printing has been around a few years and the basic production logic has been that the size of the run will dictate the method used for production. Generally…
Do you know how many different commercial printing machines are out there? After separating digital from offset, there are dozens of options within each category, and each one has a…
It’s that time of year again. Time to create budgets for 2016 including allocations for print and promotional products or “print spend” as we like to call it. As you…
Properly managing your printed materials budget is critical in today’s environment. With a hyper focus on ROI, every marketing dollar spent must return value in dollars, new customers generated, deeper…
Simply put, an E-STORE is the most efficient and accurate way to manage all of your printed materials, including promotional items and apparel. It eliminates the cumbersome phone call and…
Take a minute to count everything your company prints. Have a number? OK, now add everything that is not ink on paper. That includes promotional products, branded t-shirts, signage, trade…
When our customers have an item that needs to be printed, it generally falls into one of three categories. Repeat job with the same specifications as last time. Repeat job…
Measure twice cut once – a wise, old saying pointing out the importance of thorough preparation before taking action. Well, when it comes to commercial printing the same principle applies….
OK, a corny version of a saying from Lord of the Rings but a great way to describe the capabilities of a print management company. They can literally handle any…
Success! The new catalogs were completed on time and they look fantastic! Once you get these in the hands of your customers and prospects, sales are sure to take off…
We all have company mandated budgets. Budgets for company outings, budgets for personnel and of course budgets for marketing material. While it is important and often required to stay within…
Sounds impossible right? Reduce the bells and whistles of a print project and still hit your conversion goals? Where do I sign up for that bit of magic?? Well, you…
When folks think of commercial printing they tend to think of large presses running spools of paper at warp speed. While that image is accurate to a degree, these days…
So you have a print ready file but you’re not certain of the production specs. Sure, you know the finished size but what paper stock will you print on? Would…
