Does this sound familiar? You need brochures printed by end of day Friday so you can stuff them into welcome tote bags for a weekend show. Design gives you the…
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In the past, I’ve mentioned several characteristics to look for when evaluating a potential commercial print partner – experience, knowledge, capabilities, etc. But what about on-site consultation? The willingness and…
Print marketing objectives are often overlooked, taking a backseat to more glamorous channels like TV or radio. But as print marketing continues to be an effective form of lead generation…
So the other day, a customer was inquiring about potential promotional items for an upcoming trade show. After offering some suggestions, they decided to go with a clear, branded stadium…
Every year the Holiday season seems to sneak up on HR, sales, and marketing departments. As seasoned professionals, they understand the length of time it can take to produce their…
No really, if you had to take a guess, how much money does your company spend annually on commercially printed items. $50,000? $10,000? $100,000? It’s tough isn’t it. While you...
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Not sure if you know this but commercial printing is complicated. There are many variables that need to be addressed before going to press and properly managing these variables can…
When choosing a printer, you have dozens of concerns. Will they do a good job, will they get it to me on time, will they call me with any issues…
I know, when you think of a traditional commercial printer you probably conjure up images of big presses, loud noises, and the production of common catalogs, company stationery, flyers, etc….
While marketing strategies are always changing, print marketing remains one of the key elements to successful lead generation. As such, print spend, print procurement, and print quality are three areas…
Quick, name 3 items a commercial printer provides………What did you come up with? Catalogs? Brochures? Mailers? OK, not an exhaustive list but pretty good. With a little more time, I’m…
Ever heard the saying, “All thumbs are fingers, but not all fingers are thumbs.” A tad confusing but upon contemplation, easy to understand. The statement simply implies that distinction is…
No matter how hard you try, managing the marketing closet can be a real hassle. Any of these sound familiar: Reps taking things without notifying you A mess left by…
It’s tough work putting together print ready files for a publication. Besides the hours spent working on design elements, copy and images must be mastered and proper manager approvals must…
No matter what you call them, promotional products, branded items, trade show giveaways, they all have one thing in common; they have the proven ability to enhance marketing strategies either…
