No really, if you had to take a guess, how much money does your company spend annually on commercially printed items. $50,000? $10,000? $100,000? It’s tough isn’t it. While you may come up with a ballpark figure, I bet you’re on the low side. Why? Because commercial printing includes more than marketing collateral and business cards. It covers trade show signage, branded pop-up tents and, believe it or not, employee recognition trophies and plaques. When you add in these non-traditional commercial print items, I’m sure your guess will sky rocket. So what’s the point to this exercise? The point is that business printing often flies under the radar as one of those “costs of doing business” that you simply can’t do much about when, in fact, there is plenty you can do to better manage your needs and take a bite out of that slowly growing number in your head. Have you ever heard of a print manager? Print managers are a relatively new breed of commercial printer. Instead of offering one-off services, say catalog production, they focus their services on managing ALL of your print needs.
“What do you mean ALL? It’s not that complicated Kris, I just need someone to print my stuff on time, and make it as easy as possible on me.”
Well, I can certainly understand that request and print managers are more than capable of doing that, but let me ask you this, what happens after those 5,000 branded mugs are printed? Are you storing them at your office? It’s on 2 pallets. What is their ultimate destination? Are they shipping to reps upon their request? How do you handle 10-15 order by these reps every day? Picking and shipping takes a substantial amount of time. Whether you realize it or not, production is only a small part of ALL commercial print needs.
There really is an advantage to partnering with a printer that has modeled their services around all of your print needs. Take some time to consider if they can help you. New Year’s is right around the corner. It’s a good time to commit to less stress in 2017.