When choosing a printer, you have dozens of concerns. Will they do a good job, will they get it to me on time, will they call me with any issues or just plow ahead, and on and on. While all of these questions are justified, they all stem from one genuine hope – that they will approach your job as if it’s their own. As if they need it to look great in order for them to bring a solid ROI, as if they need it to be on time or they would be put in a very unfortunate position. Our mission is, and always will be, to be an extension of your company. What does that mean? Well, it means that we approach each project with your goals in mind, and we understand that your goals were formulated in order to make your project a success. Let me review 3 common printing issues that not all printers will handle in the manner we do.
1. Artwork not print-ready – Before any job goes to press, it needs print-ready artwork (files). High resolution, crops added, bleeds visible. Occasionally, we receive files that do not fit the definition of “print-ready”. When that happens, we proactively reach out to our customer and let them know of the adjustments that need to be made or if they wish, we can perform these adjustments for them. Not all printers will take this step and simply plow ahead resulting in a less than stellar result. When you ask them what happened they plainly say, “Well that was the file you provided” – Definitely not looking out for your success.
2. In-hands date – When we receive an order from a customer, one of the first questions we ask is “When do you need these in your hands?” A simple question but a critical one and let me tell you why. Presses are booked days in advance. It is very rare that you can simply find a press that can perform your job immediately. With an accurate in-hands date from you, we are able to review our production schedules and send your job to appropriate location in order to receive it on time and looking great! While most printers will ask for a timeframe, they may treat your date as a rough estimate. Should there be a delay, you are at their mercy.
3. Press Checks – Now, press checks are not always required. We do provide hard proofs for digital and offset jobs but occasionally, a customer wants to see what the project will look like in actual production. While some printers may tell you that you have nothing to worry about, we take your concerns seriously and if a press check would make you feel more confident, then a press check is what you will receive. We’ll even send your rep with you to explain what’s happening and your options should you decide you would like some adjustments.
Over 23 years we have come to genuinely understand what a successful print job is and what it means to our customer. We apply these beliefs to every job we print. Our number one goal is to be on time, with the proper specs, and looking like a million bucks!