OK, a corny version of a saying from Lord of the Rings but a great way to describe the capabilities of a print management company. They can literally handle any corporate print project from car wraps to catalogs. Let’s try an exercise, close your eyes and think of the items you have had printed in the last year. Now imagine the Jeopardy theme song… OK, pencils down. What did you come up with? My list includes business cards, t-shirts, catalogs, folders, various promotional products and signage. I’m sure there is plenty more but for the purpose of our exercise, these will do. Now, looking at this list, count the number of vendors you think it will take to produce these items. Looks like about 4 should cover it. That’s 4 separate vendors you must deal with. 4 separate price negotiations, 4 separate contacts, 4 separate credit applications, etc… I can go on and on about the difficulties of dealing with separate printers but instead I’d like to explain the benefits of dealing with one printer for all your printing needs.
First and foremost, you are now dealing with 1 contact. An expert in companywide printing, who will walk you through all of the details of your project and even make recommendations for more efficient production methods or nicer production methods – if you wish. Secondly, by putting all of your print needs with this one vendor, you are in a position to leverage the volume for better pricing. Let them know what you bring the table and what you expect in return. Lastly, and I say that tongue in cheek, is better control of your company PMS colors. Using different vendors for different items that bear your logo often result in color variations. A print manager will pay special attention to your logos and understand the importance of consistency.
There are many other reasons to partner with a print manager but the above mentioned examples hold a lot of weight. Consolidation is efficiency and efficiency is something every company strives for. If you would like to hear more about how a print manager can help, give us a call at 972-661-9899 and let us explain how we can best serve you.