Direct marketing is a form of advertising that allows an organization to communicate with individuals within its target audience. Direct mail is a very effective form of direct marketing that works well for businesses, political campaigns and even non-profit organizations. The goal of direct mail services is to use database analysis to send out highly targeted mailings. This allows the marketing angle to change based on the target’s gender, age, income bracket and other factors.
Features & Benefits
The primary benefit of direct mail is cost-effectiveness. Other forms of direct marketing involve a great deal of wastefulness, but since direct mail is highly targeted, it does not. Precise targeting also allows for a greater return on investment, so while direct mail is cost-effective in the early stages, it is over the long term that it shows its greatest financial benefits. Lastly, direct mailing is an easily measurable technique, which means that you can assess performance and refine your efforts.
Direct Mail Services
Presslink can handle both the printing and mailing aspect of your direct mail efforts, and there are savings and other benefits available in that consolidation. Presslink also evaluates each project on an individual basis, which means that each mailing effort is custom-tailored to the needs of your business. Features of their services include custom programming, list purchases and hygiene, postal qualification and optimization, and a wide range of advanced promotional items.
How Presslink Provides Direct Mail Services
Presslink has more than 20 years of experience providing effective solutions for its business clients. There is no job too small or too large for Presslink. They also a total solution. It provides the full range of printing and mailing services. It has unparalleled access to lists, and it applies an array of sophisticated technologies for managing and refining those databases. Presslink can also create branded promotional items, and it can analyze and refine marketing campaigns
Why Your Business Needs Presslink’s Services
Your business needs to generate leads more efficiently. It also needs to convert those leads at a higher rate per unit. Presslink can make that happen. They will also continue to evolve your strategies so that each direct mail service is an investment that will pay great dividends in the future. Marketing campaign projections that you can rely on can be as reality.
How Presslink Differs from the Competition
Most direct mail services achieve profitability through quantity. To make that happen, they use a cookie-cutter approach. Templates can work but only marginally so and they provide no long-term benefits. Presslink, on the other hand, designs a unique solution for each client, and their goal is to make each direct mailing more profitable for them and the client.